Blurring the Lines: Matrimony Sites & Shopping Cart

How do you buy a product from a shopping site? You will inspect the manufacturer details, product features, delivery availability, and how it will stand out from similar products.

And now, just focus on matrimony sites! How will your family choose a partner for you? They will write a selling profile- Who are your parents? Their family status, your job details, social habits, expectations and values they are looking forward to seeing in their son/daughter future partners. Location specification is an advantage in most cases.

Finding compatibility has become a game of probability. Somewhere consumer attitude is making things mechanical in all aspects of life. And when it comes to Indian society, opening a tinder account is considered disgraceful, but matrimony sites are considered insightful and value-generating.

Feeding the requirements of consumers are marketing tactics, but what if it sells the toxicity of caste, creed, and religious differences. At a time when remarks upon caste, colour, race and religion are considered barbaric, matrimony sites based on caste and religion are getting wide acceptance in a society that proclaims of blurring differences and promoting harmony.

Most marriages in India are fixed by digging out the roots. Though the girl and boy show mutual interest, the family background is dug out by parents before confirming. Even the conduct of Great Great grandfathers or grandmothers can become a game-changer. When probabilities and status quo meet, the union of the souls become rare. All that matters is material satisfaction.